Crossing the chasm : marketing and selling disruptive products to mainstream customers / Geoffrey A. Moore.
Detalles de publicación: New York, NY : HarperBusiness, 2014Edición: Third editionDescripción: 273 pages : illustrationsTipo de contenido:- text
- unmediated
- volume
- 9780062292988
- 658.8 21
Contenidos:
Part I: Discovering the Chasm -- Introduction: If Mark Zuckerberg can be a billionaire -- High-tech marketing illusion -- High-tech marketing enlightenment -- Part II: Crossing the Chasm -- The D-Day analogy -- Target the point of attack -- Assemble the invasion force -- Define the battle -- Launch the invasion -- Conclusion: leaving the chasm behind.
| Tipo de ítem | Biblioteca | Colección | Clasificación | Copia | Estado | Código de barras | |
|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Rancagua | Colección General | 658.8 M821c 2014 | 1 | Disponible | 35672002741 | |
| Libro | Biblioteca Rancagua | Colección General | 658.8 M821c 2014 | 2 | Disponible | 35672011029 | |
| Libro | Biblioteca Rancagua | Colección General | 658.8 M821c 2014 | 3 | Disponible | 35672011030 |
Includes index.
Part I: Discovering the Chasm -- Introduction: If Mark Zuckerberg can be a billionaire -- High-tech marketing illusion -- High-tech marketing enlightenment -- Part II: Crossing the Chasm -- The D-Day analogy -- Target the point of attack -- Assemble the invasion force -- Define the battle -- Launch the invasion -- Conclusion: leaving the chasm behind.