Crossing the chasm : marketing and selling disruptive products to mainstream customers /
Moore, Geoffrey A., 1946-
Crossing the chasm : marketing and selling disruptive products to mainstream customers / Geoffrey A. Moore. - Third edition - New York, NY : HarperBusiness, 2014 - 273 pages : illustrations.
Includes index.
Part I: Discovering the Chasm -- Introduction: If Mark Zuckerberg can be a billionaire -- High-tech marketing illusion -- High-tech marketing enlightenment -- Part II: Crossing the Chasm -- The D-Day analogy -- Target the point of attack -- Assemble the invasion force -- Define the battle -- Launch the invasion -- Conclusion: leaving the chasm behind.
9780062292988
2014412091
Selling--High technology.
High technology--Marketing.
Technological innovations--Marketing.
658.8
Crossing the chasm : marketing and selling disruptive products to mainstream customers / Geoffrey A. Moore. - Third edition - New York, NY : HarperBusiness, 2014 - 273 pages : illustrations.
Includes index.
Part I: Discovering the Chasm -- Introduction: If Mark Zuckerberg can be a billionaire -- High-tech marketing illusion -- High-tech marketing enlightenment -- Part II: Crossing the Chasm -- The D-Day analogy -- Target the point of attack -- Assemble the invasion force -- Define the battle -- Launch the invasion -- Conclusion: leaving the chasm behind.
9780062292988
2014412091
Selling--High technology.
High technology--Marketing.
Technological innovations--Marketing.
658.8