000			03045nam a22004097a 4500
003			OSt
005			20260512162928.0
008			260512s2019 us a fr | 001 0 eng d
010			_a 2017935851
020			_a9780691196107
035			_a19539683
035			_a(OCoLC)1012406622
040			_aPUL _beng _cPUL _erda _dOCLCO _dYDX _dEYM _dMYG _dOCLCO _dZLM _dQGQ _dWLU _dLSD _dCOO _dTCJ _dFIE _dOCLCF _dPAU _dVA@ _dRIU _dBCD _dEUM _dOKS _dOCLCQ _dMBB _dZGM _dOTZ _dIC9 _dSNK _dEZ9 _dUAB _dSTF _dUIU _dGZM _dAKC _dUWO _dFYM _dUCW _dW2U _dOCLCQ _dUKUOY _dIPL _dCOD _dUBC _dHCO _dGILDS _dWTU _dMNU _dDLC _dclrauoh
084			_a001.4
100	1		_aSalganik, Matthew J., _d1976- _eauthor.
245	1	0	_aBit by bit : _bsocial research in the digital age / _cMatthew J. Salganik.
260			_aNew Jersey : _bPrinceton University Press, _c2019
300			_axix, 423 pages : _billustrations.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references (pages 367-412) and index.
505	0		_aObserving behavior -- Asking questions -- Running experiments -- Creating mass collaboration -- Ethics -- The future.
520	8		_aAn innovative and accessible guide to doing social research in the digital age. In just the past several years, we have witnessed the birth and rapid spread of social media, mobile phones, and numerous other digital marvels. In addition to changing how we live, these tools enable us to collect and process data about human behavior on a scale never before imaginable, offering entirely new approaches to core questions about social behavior. Bit by Bit is the key to unlocking these powerful methods-a landmark book that will fundamentally change how the next generation of social scientists and data scientists explores the world around us. Bit by Bit is the essential guide to mastering the key principles of doing social research in this fast-evolving digital age. In this comprehensive yet accessible book, Matthew Salganik explains how the digital revolution is transforming how social scientists observe behavior, ask questions, run experiments, and engage in mass collaborations. He provides a wealth of real-world examples throughout, and also lays out a principles-based approach to handling ethical challenges in the era of social media. Bit by Bit is an invaluable resource for social scientists who want to harness the research potential of big data and a must-read for data scientists interested in applying the lessons of social science to tomorrow's technologies.
546			_aTexto en inglés.
650		0	_aSocial sciences _xResearch _xMethodology.
650		0	_aSociology _xStatistical methods.
650		0	_aInformation technology.
650		0	_aSocial media.
650		0	_aEthics.
650		7	_aEthics. _2fast
650		7	_aInformation technology. _2fast
650		7	_aSocial media. _2fast
650		7	_aSocial sciences _xResearch _xMethodology. _2fast
650		7	_aSociology _xStatistical methods. _2fast
942			_2ddc _cBOOK _n0
999			_c7199 _d7199