000			01273nam a22002897a 4500
003			OSt
005			20260317110333.0
008			260317s2014 nyua fr 001 0 eng
010			_a 2014412091
020			_a9780062292988
040			_aDLC _beng _cDLC _erda _dclrauoh
082	0	0	_a658.8 _221
100	1		_aMoore, Geoffrey A., _d1946- _eauthor
245	1	0	_aCrossing the chasm : _bmarketing and selling disruptive products to mainstream customers / _cGeoffrey A. Moore.
250			_aThird edition
260			_aNew York, NY : _bHarperBusiness, _c2014
300			_a273 pages : _billustrations.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_aIncludes index.
505			_aPart I: Discovering the Chasm -- Introduction: If Mark Zuckerberg can be a billionaire -- High-tech marketing illusion -- High-tech marketing enlightenment -- Part II: Crossing the Chasm -- The D-Day analogy -- Target the point of attack -- Assemble the invasion force -- Define the battle -- Launch the invasion -- Conclusion: leaving the chasm behind.
650		0	_aSelling _xHigh technology.
650		0	_aHigh technology _xMarketing.
650		0	_aTechnological innovations _xMarketing.
942			_2ddc _cBOOK _n0
999			_c6963 _d6963