| 000 | 01158nam a22002777a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20251203130632.0 | ||
| 008 | 251203t2013 -usad fr 001 0 eng d | ||
| 020 | _a9780985764807 | ||
| 040 |
_aclrauoh _bspa _cclrauoh _erda |
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| 082 | _2658.8 | ||
| 100 | 1 |
_aLilien, Gary L. _d1946- _eauthor |
|
| 245 | 1 | 0 |
_aPrinciples of marketing engineering / _cGary L. Lilien, Arvind Rangaswamy & Arnaud De Bruyn |
| 250 | _aSecond edition. | ||
| 260 |
_aState College : _bDecisionPro, _c2013 |
||
| 300 |
_a263 pages : _billustrations. |
||
| 336 |
_atexto _btxt _2rdacontent |
||
| 337 |
_ano mediado _bn _2rdamedia |
||
| 338 |
_avolumen _bnc _2rdacarrier |
||
| 505 | _aThe marketing engineering approach -- Costumer value assessment and valuing customers -- Segmentation and targeting -- Positioning -- Forecasting -- New product design -- The marketing mix -- Harvesting value from marketing -- Resources & readings -- Subject index -- Company index -- Name index -- References. | ||
| 650 | 7 |
_2localuoh _aMarketing _xEngineering |
|
| 700 | 1 |
_aRangaswamy, Arvind _eauthor |
|
| 700 | 1 |
_aDe Bruyn, Anaud _eauthor |
|
| 942 |
_2ddc _cBOOK _n0 |
||
| 998 | _b251203 | ||
| 999 |
_c6778 _d6778 |
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