000			01988a0c a2200277 4500
001			u7370
003			SIRSI
005			20251112200006.0
008			|a250819s2011 nyua r 001|0 eng d
020			_a9780307887894
040			_aDLC _cDLC _dBTCTA _dVP@ _dYDXCP _dIJC _dBWX _dTXA _dCDX _dDLC _dclrauoh
100			_aRies, Eric, _d1978- _eathor.
245	1	0	_aThe lean startup : _bhow today's entrepreneurs use continuous innovation to create radically successful businesses / _cEric Ries.
250			_a1st edition.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
520			_a"Most startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don't fail because of bad execution, or missed deadlines, or blown budgets. They fail because they are building something nobody wants. Whether they arise from someone's garage or are created within a mature Fortune 500 organization, new ventures, by definition, are designed to create new products or services under conditions of extreme uncertainly. Their primary mission is to find out what customers ultimately will buy. One of the central premises of The Lean Startup movement is what Ries calls ""validated learning"" about the customer. It is a way of getting continuous feedback from customers so that the company can shift directions or alter its plans inch by inch, minute by minute. Rather than creating an elaborate business plan and a product-centric approach, Lean Startup prizes testing your vision continuously with your customers and making constant adjustments""-- _cProvided by publisher."
650			_aNew business enterprises.
650			_aNuevas empresas. _2PUC
650			_aConsumers' preferences.
650			_aPreferencias de los consumidores. _2PUC
650			_aOrganizational effectiveness.
650			_aEfectividad organizacional. _2PUC
999			_c6386 _d6386