000			00997nam a2200325 4500
001			u5555
003			SIRSI
005			20250825175048.0
008			240404s2013 njua r 001| eng d
020		4	_a9780132848169
040			_aclrauoh _beng _cclrauoh _erda
082	4		_a658.8
100	1		_aBest, Roger J.
245	1		_aMarket-based management : _bstrategies for growing customer valueand profitability / _cRoger J. Best.
250			_aSisth edition
260			_aNew Jersey : _bPearson, _c2013.
300			_axxiv, 552 pages : _billustrations.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_aIncludes index.
504			_aIncludes bibliographical notes.
650		0	_aMarketing.
650		0	_aProfitability.
650		0	_aRentabilidad.
650		0	_aMarketing management.
650		0	_aAdministración de comercialización.
650		0	_aBranding (Marketing).
650		0	_aMarca (Comercialización).
999			_c4139 _d4139