000			02443cam a2200397 i 4500
001			u5505
003			SIRSI
005			20250825175045.0
008			240401t20192019nyua er 001|0 eng d
020			_a9780062856623 _q(hardcover)
040			_aTOH _beng _cTOH _erda _dOCLCO _dKSA _dIK2 _dVP@ _dBAB _dUAB _dNVT _dOCLCA _dUKMGB _dOCLCF _dOCLCA _dAUW _dYDX _dBDX _dDCT _dDLC _dclrauoh _erda
042			_alccopycat
082	0	4	_a658.4063 _223
100	1		_aBrown, Tim _c(Writer on industrial design), _eauthor.
245	1	0	_aChange by design : _bhow design thinking transforms organizations and inspires innovation / _cTim Brown with Barry Katz.
250			_aRevised and updated edition published 2019
264		1	_aNew York : _bHarperBusiness, an imprint of HarperCollinsPublishers, _c[2019]
264		4	_c©2019
300			_aviii, 294 pages : _billustrations.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_aIncludes index.
520			_aThe subject of "design thinking" is the rage at business schools, throughout corporations, and increasingly in the popular press--due in large part to work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of design belong at every level of business.
504			_aIncludes index.
505	0		_tReintroduction -- _tIntroduction: the power of design thinking --t Part I. What is design thinking? Getting under your skin, or How design thinking is about more than style ; Converting need into demand, or Putting people first ; A mental matrix, or "These people have no process!" ; Building to think, or The power of prototyping ; Returning to the surface, or The design of experiences ; Spreading the message, or The importance of storytelling -- _tPart II. Where do we go from here? Design thinking meets the corporation, or Teaching to fish ; The new social contract, or We're all in this togeter ; Design activism, or Inspiring solutions with global potential ; Designing tomorrow-today ; Redesigning design.
650		0	_aOrganizational change.
650		0	_aCambio organizacional.
650		0	_aReengineering (Management)
650		0	_aReingeniería.
650		0	_aCorporate reorganizations.
650		0	_aReorganización de corporaciones.
650		0	_aIndustrial design.
650		0	_aDiseño industrial.
700	1		_aKatz, Barry, _eauthor.
999			_c4086 _d4086