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Change by design : how design thinking transforms organizations and inspires innovation / Tim Brown with Barry Katz.

Por: Colaborador(es): Editor: New York : HarperBusiness, an imprint of HarperCollinsPublishers, [2019]Fecha de copyright: ©2019Edición: Revised and updated edition published 2019Descripción: viii, 294 pages : illustrationsTipo de contenido:
  • text
Tipo de medio:
  • unmediated
Tipo de soporte:
  • volume
ISBN:
  • 9780062856623
Materia(s): Clasificación:
  • 658.4063 23
Contenidos:
Reintroduction -- Introduction: the power of design thinking --t Part I. What is design thinking? Getting under your skin, or How design thinking is about more than style ; Converting need into demand, or Putting people first ; A mental matrix, or "These people have no process!" ; Building to think, or The power of prototyping ; Returning to the surface, or The design of experiences ; Spreading the message, or The importance of storytelling -- Part II. Where do we go from here? Design thinking meets the corporation, or Teaching to fish ; The new social contract, or We're all in this togeter ; Design activism, or Inspiring solutions with global potential ; Designing tomorrow-today ; Redesigning design.
Resumen: The subject of "design thinking" is the rage at business schools, throughout corporations, and increasingly in the popular press--due in large part to work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of design belong at every level of business.
Copias
Tipo de ítem Biblioteca Colección Clasificación Copia Estado Código de barras
Libro Biblioteca Colchagua Colección General 658.4063 B881c 2009 1 Disponible 35672006836
Libro Biblioteca Colchagua Colección General 658.4063 B881c 2009 2 En Digitalización 35672006824

Includes index.

The subject of "design thinking" is the rage at business schools, throughout corporations, and increasingly in the popular press--due in large part to work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of design belong at every level of business.

Includes index.

Reintroduction -- Introduction: the power of design thinking --t Part I. What is design thinking? Getting under your skin, or How design thinking is about more than style ; Converting need into demand, or Putting people first ; A mental matrix, or "These people have no process!" ; Building to think, or The power of prototyping ; Returning to the surface, or The design of experiences ; Spreading the message, or The importance of storytelling -- Part II. Where do we go from here? Design thinking meets the corporation, or Teaching to fish ; The new social contract, or We're all in this togeter ; Design activism, or Inspiring solutions with global potential ; Designing tomorrow-today ; Redesigning design.

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