social research in the digital age Salganik, Matthew J. 1976- creator author. text us New Jersey Princeton University Press 2019 monographic eng xix, 423 pages : illustrations. An innovative and accessible guide to doing social research in the digital age. In just the past several years, we have witnessed the birth and rapid spread of social media, mobile phones, and numerous other digital marvels. In addition to changing how we live, these tools enable us to collect and process data about human behavior on a scale never before imaginable, offering entirely new approaches to core questions about social behavior. Bit by Bit is the key to unlocking these powerful methods-a landmark book that will fundamentally change how the next generation of social scientists and data scientists explores the world around us. Bit by Bit is the essential guide to mastering the key principles of doing social research in this fast-evolving digital age. In this comprehensive yet accessible book, Matthew Salganik explains how the digital revolution is transforming how social scientists observe behavior, ask questions, run experiments, and engage in mass collaborations. He provides a wealth of real-world examples throughout, and also lays out a principles-based approach to handling ethical challenges in the era of social media. Bit by Bit is an invaluable resource for social scientists who want to harness the research potential of big data and a must-read for data scientists interested in applying the lessons of social science to tomorrow's technologies. Observing behavior -- Asking questions -- Running experiments -- Creating mass collaboration -- Ethics -- The future. specialized Matthew J. Salganik. Includes bibliographical references (pages 367-412) and index. Texto en inglés. Social sciences Research Methodology Sociology Statistical methods Information technology Social media Ethics Ethics Information technology Social media Social sciences Research Methodology Sociology Statistical methods 001.4 9780691196107 2017935851 PUL 260512 20260512162928.0 eng