03045nam a22004097a 4500 OSt 20260512162928.0 260512s2019 us a fr | 001 0 eng d 2017935851 9780691196107 19539683 (OCoLC)1012406622 PUL eng PUL rda OCLCO YDX EYM MYG OCLCO ZLM QGQ WLU LSD COO TCJ FIE OCLCF PAU VA@ RIU BCD EUM OKS OCLCQ MBB ZGM OTZ IC9 SNK EZ9 UAB STF UIU GZM AKC UWO FYM UCW W2U OCLCQ UKUOY IPL COD UBC HCO GILDS WTU MNU DLC clrauoh 001.4 Salganik, Matthew J., 1976- author. Bit by bit : social research in the digital age / Matthew J. Salganik. New Jersey : Princeton University Press, 2019 xix, 423 pages : illustrations. text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes bibliographical references (pages 367-412) and index. Observing behavior -- Asking questions -- Running experiments -- Creating mass collaboration -- Ethics -- The future. An innovative and accessible guide to doing social research in the digital age. In just the past several years, we have witnessed the birth and rapid spread of social media, mobile phones, and numerous other digital marvels. In addition to changing how we live, these tools enable us to collect and process data about human behavior on a scale never before imaginable, offering entirely new approaches to core questions about social behavior. Bit by Bit is the key to unlocking these powerful methods-a landmark book that will fundamentally change how the next generation of social scientists and data scientists explores the world around us. Bit by Bit is the essential guide to mastering the key principles of doing social research in this fast-evolving digital age. In this comprehensive yet accessible book, Matthew Salganik explains how the digital revolution is transforming how social scientists observe behavior, ask questions, run experiments, and engage in mass collaborations. He provides a wealth of real-world examples throughout, and also lays out a principles-based approach to handling ethical challenges in the era of social media. Bit by Bit is an invaluable resource for social scientists who want to harness the research potential of big data and a must-read for data scientists interested in applying the lessons of social science to tomorrow's technologies. Texto en inglés. Social sciences Research Methodology. Sociology Statistical methods. Information technology. Social media. Ethics. Ethics. fast Information technology. fast Social media. fast Social sciences Research Methodology. fast Sociology Statistical methods. fast ddc BOOK 0 7199 7199 2026-05-12 16:17:20 35672011763 0 001.4 S164b 2019 35672011763 1 2026-05-12 BOOK 0 ddc 0 0 COL_GRAL 0 BCENTRAL BCENTRAL 2026-05-08 57600.00 2026-05-12 16:17:00 35672011764 0 001.4 S164b 2019 35672011764 2 2026-05-12 BOOK 0 ddc 0 0 COL_GRAL 0 BCENTRAL BCENTRAL 2026-05-08 57600.00