02990nam a22003857a 4500003000400000005001700004008004100021010001700062020001800079035001300097035002200110040027100132084001000403100004200413245007700455260005200532300003700584336002600621337002800647338002700675504006700702505012200769520138400891546002302275650004402298650003602342650002802378650001802406650001202424650001802436650003402454650002402488650005002512650004202562OSt20260512162928.0260512s2019    us a   fr   | 001 0 eng d  a  2017935851  a9780691196107  a19539683  a(OCoLC)1012406622  aPULbengcPULerdadOCLCOdYDXdEYMdMYGdOCLCOdZLMdQGQdWLUdLSDdCOOdTCJdFIEdOCLCFdPAUdVA@dRIUdBCDdEUMdOKSdOCLCQdMBBdZGMdOTZdIC9dSNKdEZ9dUABdSTFdUIUdGZMdAKCdUWOdFYMdUCWdW2UdOCLCQdUKUOYdIPLdCODdUBCdHCOdGILDSdWTUdMNUdDLCdclrauoh  a001.41 aSalganik, Matthew J.,d1976-eauthor.10aBit by bit :bsocial research in the digital age /cMatthew J. Salganik.  aNew Jersey :bPrinceton University Press,c2019  axix, 423 pages :billustrations.  atextbtxt2rdacontent  aunmediatedbn2rdamedia  avolumebnc2rdacarrier  aIncludes bibliographical references (pages 367-412) and index.0 aObserving behavior -- Asking questions -- Running experiments -- Creating mass collaboration -- Ethics -- The future.8 aAn innovative and accessible guide to doing social research in the digital age. In just the past several years, we have witnessed the birth and rapid spread of social media, mobile phones, and numerous other digital marvels. In addition to changing how we live, these tools enable us to collect and process data about human behavior on a scale never before imaginable, offering entirely new approaches to core questions about social behavior. Bit by Bit is the key to unlocking these powerful methods-a landmark book that will fundamentally change how the next generation of social scientists and data scientists explores the world around us. Bit by Bit is the essential guide to mastering the key principles of doing social research in this fast-evolving digital age. In this comprehensive yet accessible book, Matthew Salganik explains how the digital revolution is transforming how social scientists observe behavior, ask questions, run experiments, and engage in mass collaborations. He provides a wealth of real-world examples throughout, and also lays out a principles-based approach to handling ethical challenges in the era of social media. Bit by Bit is an invaluable resource for social scientists who want to harness the research potential of big data and a must-read for data scientists interested in applying the lessons of social science to tomorrow's technologies.  aTexto en inglés. 0aSocial sciencesxResearchxMethodology. 0aSociologyxStatistical methods. 0aInformation technology. 0aSocial media. 0aEthics. 7aEthics.2fast 7aInformation technology.2fast 7aSocial media.2fast 7aSocial sciencesxResearchxMethodology.2fast 7aSociologyxStatistical methods.2fast