TY - BOOK AU - Ulrich,Karl T. AU - Eppinger,Steven D. AU - Yang,Maria C. TI - Product design and development SN - 9781260566437 PY - 2020/// CY - New York PB - McGraw-Hill KW - Industrial management KW - BNC KW - Administración industrial KW - Production management KW - localuoh KW - Administración de la producción KW - New products KW - Management N1 - Includes bibliographical references and index; Introduction -- Product Development Process and Organization -- Opportunity Identification -- Product Planning -- Identifying Customer Needs -- Product Specifications -- Concept Generation -- Concept Selection -- Concept Testing -- Product Architecture -- Industrial Design -- Design for Environment -- Design for Manufacturing and Supply Chain -- Prototyping -- Robust Design -- Patents and Intellectual Property -- Service Design -- Product Development Economics -- Project Management ER -