Ulrich, Karl T. creator author. Eppinger, Steven D. author. Yang, Maria C. author. text NY New York McGraw-Hill 2020 Seventh edition. monographic eng xvi, 432 pages : illustrations. Introduction -- Product Development Process and Organization -- Opportunity Identification -- Product Planning -- Identifying Customer Needs -- Product Specifications -- Concept Generation -- Concept Selection -- Concept Testing -- Product Architecture -- Industrial Design -- Design for Environment -- Design for Manufacturing and Supply Chain -- Prototyping -- Robust Design -- Patents and Intellectual Property -- Service Design -- Product Development Economics -- Project Management. specialized Karl T. Ulrich; Seteven D. Eppinger; Maria C. Yang Includes bibliographical references and index. Industrial management Administración industrial Production management Administración de la producción New products Management 9781260566437 clrauoh 260401 20260401133130.0 eng