TY  - BOOK
AU  - Moore,Geoffrey A.
TI  - Crossing the chasm: marketing and selling disruptive products to mainstream customers 
SN  - 9780062292988
U1  - 658.8 21
PY  - 2014///
CY  - New York, NY
PB  - HarperBusiness
KW  - Selling
KW  - High technology
KW  - Marketing
KW  - Technological innovations
N1  - Includes index; Part I: Discovering the Chasm -- Introduction: If Mark Zuckerberg can be a billionaire -- High-tech marketing illusion -- High-tech marketing enlightenment -- Part II: Crossing the Chasm -- The D-Day analogy -- Target the point of attack -- Assemble the invasion force -- Define the battle -- Launch the invasion -- Conclusion: leaving the chasm behind
ER  -