marketing and selling disruptive products to mainstream customers Moore, Geoffrey A. 1946- creator author text nyu New York, NY HarperBusiness 2014 Third edition monographic eng 273 pages : illustrations. Part I: Discovering the Chasm -- Introduction: If Mark Zuckerberg can be a billionaire -- High-tech marketing illusion -- High-tech marketing enlightenment -- Part II: Crossing the Chasm -- The D-Day analogy -- Target the point of attack -- Assemble the invasion force -- Define the battle -- Launch the invasion -- Conclusion: leaving the chasm behind. specialized Geoffrey A. Moore. Includes index. Selling High technology High technology Marketing Technological innovations Marketing 658.8 9780062292988 2014412091 DLC 260317 20260317110333.0 eng