01273nam a22002897a 4500 OSt 20260317110333.0 260317s2014 nyua fr 001 0 eng 2014412091 9780062292988 DLC eng DLC rda clrauoh 658.8 21 Moore, Geoffrey A., 1946- author Crossing the chasm : marketing and selling disruptive products to mainstream customers / Geoffrey A. Moore. Third edition New York, NY : HarperBusiness, 2014 273 pages : illustrations. text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes index. Part I: Discovering the Chasm -- Introduction: If Mark Zuckerberg can be a billionaire -- High-tech marketing illusion -- High-tech marketing enlightenment -- Part II: Crossing the Chasm -- The D-Day analogy -- Target the point of attack -- Assemble the invasion force -- Define the battle -- Launch the invasion -- Conclusion: leaving the chasm behind. Selling High technology. High technology Marketing. Technological innovations Marketing. ddc BOOK 0 6963 6963 2026-03-17 10:59:00 35672002741 0 658.8 M821c 2014 35672002741 1 2026-03-17 BOOK 0 ddc 0 0 COL_GRAL 0 BCENTRAL BCENTRAL 2025-12-16 33440.00 2026-03-17 10:59:00 35672011029 0 658.8 M821c 2014 35672011029 2 2026-03-17 BOOK 0 ddc 0 0 COL_GRAL 0 BCENTRAL BCENTRAL 2025-12-16 33440.00 2026-03-17 10:59:00 35672011030 0 658.8 M821c 2014 35672011030 3 2026-03-17 BOOK 0 ddc 0 0 COL_GRAL 0 BCENTRAL BCENTRAL 2025-12-16 33440.00