Moore, Geoffrey A.,  1946- <br/><br/>
Crossing the chasm :  marketing and selling disruptive products to mainstream customers / 
Geoffrey A. Moore. 
 - Third edition 
 - New York, NY :  HarperBusiness,  2014 
 - 273 pages :  illustrations. 
<br/><br/> Includes index. 
<br/><br/>Part I: Discovering the Chasm -- Introduction: If Mark Zuckerberg can be a billionaire -- High-tech marketing illusion -- High-tech marketing enlightenment -- Part II: Crossing the Chasm -- The D-Day analogy -- Target the point of attack -- Assemble the invasion force -- Define the battle -- Launch the invasion -- Conclusion: leaving the chasm behind. 
<br/><br/><label>ISBN: </label>9780062292988 
<br/><br/><label>LCCN: </label>2014412091 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Selling--High technology.<br/>High technology--Marketing.<br/>Technological innovations--Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8