TY  - BOOK
AU  - Lilien,Gary L.
AU  - Rangaswamy,Arvind
AU  - De Bruyn,Anaud
TI  - Principles of marketing engineering
SN  - 9780985764807
PY  - 2013///
CY  - State College
PB  - DecisionPro
KW  - localuoh
KW  - Marketing
KW  - Engineering
N1  - The marketing engineering approach -- Costumer value assessment and valuing customers -- Segmentation and targeting -- Positioning -- Forecasting -- New product design -- The marketing mix -- Harvesting value from marketing -- Resources & readings -- Subject index -- Company index -- Name index -- References
ER  -