01158nam a22002777a 4500 OSt 20251203130632.0 251203t2013 -usad fr 001 0 eng d 9780985764807 clrauoh spa clrauoh rda 658.8 Lilien, Gary L. 1946- author Principles of marketing engineering / Gary L. Lilien, Arvind Rangaswamy & Arnaud De Bruyn Second edition. State College : DecisionPro, 2013 263 pages : illustrations. texto txt rdacontent no mediado n rdamedia volumen nc rdacarrier The marketing engineering approach -- Costumer value assessment and valuing customers -- Segmentation and targeting -- Positioning -- Forecasting -- New product design -- The marketing mix -- Harvesting value from marketing -- Resources & readings -- Subject index -- Company index -- Name index -- References. localuoh Marketing Engineering Rangaswamy, Arvind author De Bruyn, Anaud author ddc BOOK 0 251203 6778 6778 2026-03-12 00:00:00 35672010149 0 658.8 L728p 2013 35672010149 1 2025-12-03 BOOK 0 ddc 0 0 COL_GRAL 0 BCENTRAL BCENTRAL 2025-11-19 59860.00 2026-03-12 00:00:00 35672010150 0 658.8 L728p 2013 35672010150 2 2025-12-03 BOOK 0 ddc 0 0 COL_GRAL 0 BCENTRAL BCENTRAL 2025-11-19 59860.00 2026-03-12 00:00:00 35672010151 0 658.8 L728p 2013 35672010151 3 2025-12-03 BOOK 0 ddc 0 0 COL_GRAL 0 BCENTRAL BCENTRAL 2025-11-19 59860.00