Lilien, Gary L.  1946- <br/><br/>
Principles of marketing engineering / 
Gary L. Lilien, Arvind Rangaswamy & Arnaud De Bruyn 
 - Second edition. 
 - State College :  DecisionPro,  2013 
 - 263 pages :  illustrations. 
<br/><br/>The marketing engineering approach -- Costumer value assessment and valuing customers -- Segmentation and targeting -- Positioning -- Forecasting -- New product design -- The marketing mix -- Harvesting value from marketing -- Resources & readings -- Subject index -- Company index -- Name index -- References. 
<br/><br/><label>ISBN: </label>9780985764807 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Engineering
<br/><br/><label>Dewey Class. No.: </label>