01988a0c a2200277 4500 u7370 SIRSI 20251112200006.0 |a250819s2011 nyua r 001|0 eng d 9780307887894 DLC DLC BTCTA VP@ YDXCP IJC BWX TXA CDX DLC clrauoh Ries, Eric, 1978- athor. The lean startup : how today's entrepreneurs use continuous innovation to create radically successful businesses / Eric Ries. 1st edition. text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes bibliographical references and index. "Most startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don't fail because of bad execution, or missed deadlines, or blown budgets. They fail because they are building something nobody wants. Whether they arise from someone's garage or are created within a mature Fortune 500 organization, new ventures, by definition, are designed to create new products or services under conditions of extreme uncertainly. Their primary mission is to find out what customers ultimately will buy. One of the central premises of The Lean Startup movement is what Ries calls ""validated learning"" about the customer. It is a way of getting continuous feedback from customers so that the company can shift directions or alter its plans inch by inch, minute by minute. Rather than creating an elaborate business plan and a product-centric approach, Lean Startup prizes testing your vision continuously with your customers and making constant adjustments""-- Provided by publisher." New business enterprises. Nuevas empresas. PUC Consumers' preferences. Preferencias de los consumidores. PUC Organizational effectiveness. Efectividad organizacional. PUC 6386 6386 2026-03-12 00:00:00 35672004834 658.1 R559l 2011 35672004834 1 2025-10-14 BOOK 0 0 0 COL_GRAL 0 BCENTRAL BCENTRAL 2025-08-19