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    <title>Dirección estratégica</title>
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  <name type="personal">
    <namePart>Johnson, Gerry</namePart>
    <namePart type="date">1945-</namePart>
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    <namePart>Scholes, Kevan</namePart>
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    <publisher>Prentice Hall</publisher>
    <dateIssued>c2001</dateIssued>
    <dateIssued encoding="marc">2001</dateIssued>
    <edition>5a. edición.</edition>
    <issuance>monographic</issuance>
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  <physicalDescription>
    <extent>xxii, 716 páginas : ilustraciones.</extent>
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  <note type="statement of responsibility">Gerry Johnson, Kevan Scholes ; traducción Yago Moreno.</note>
  <note>Incluye índice.</note>
  <note>Incluye notas bibliográficas.</note>
  <note>Exploring corporate strategy. 5th edition.</note>
  <subject authority="">
    <topic>Planificación estratégica</topic>
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    <topic>Planificación empresarial</topic>
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