@book{4520,
	author = {Johnson, Gerry, and Scholes, Kevan,},
	title = {Dirección estratégica /},
	publisher = {Prentice Hall,},
	year = {c2001.},
	address = {Madrid :},
	edition = {5a. edición.},
	note = {Incluye índice.},
	url = {https://itmsp.museknowledge.com/UOH?qurl=https://libros-uoh.uoh.cl//ebook_3/direccion-estrategica/}
}