Norman, Donald A., 1935-.

The invisible computer : why good products can fail, the personal computer is so complex, and information appliances are the solution / Donald A. Norman. - Cambridge, Massachusetts : MIT Press, c1998. - xii, 302 pages : illustrations.

Includes bibliographical references (pages [285]-289) and index.

0262140659


High technology industries--Marketing.
Industrias de alta tecnología--Marketing.
Human-computer interaction.
Interacción hombre-computador.
Industrial design.
Diseño industria.l
Human engineering.
Ingeniería humana.

004.16