TY  - BOOK
AU  - Best,Roger J.
TI  - Market-based management: strategies for growing customer valueand profitability 
SN  - 9780132848169
U1  - 658.8 
PY  - 2013///
CY  - New Jersey
PB  - Pearson
KW  - Marketing
KW  - Profitability
KW  - Rentabilidad
KW  - Marketing management
KW  - AdministraciÃ³n de comercializaciÃ³n
KW  - Branding (Marketing)
KW  - Marca (ComercializaciÃ³n)
N1  - Includes index; Includes bibliographical notes
ER  -