Best, Roger J. <br/><br/>
Market-based management :  strategies for growing customer valueand profitability / 
Roger J. Best. 
 - Sisth edition 
 - New Jersey :  Pearson,  2013. 
 - xxiv, 552 pages :  illustrations. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical notes. 
<br/><br/><label>ISBN: </label>9780132848169 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Profitability.<br/>Rentabilidad.<br/>Marketing management.<br/>Administración de comercialización.<br/>Branding (Marketing).<br/>Marca (Comercialización).
<br/><br/><label>Dewey Class. No.: </label>658.8