TY  - BOOK
AU  - Brown,Tim
AU  - Katz,Barry
TI  - Change by design: how design thinking transforms organizations and inspires innovation 
SN  - 9780062856623
U1  - 658.4063 23
PY  - 2019///]
CY  - New York
PB  - HarperBusiness, an imprint of HarperCollinsPublishers
KW  - Organizational change
KW  - Cambio organizacional
KW  - Reengineering (Management)
KW  - Reingeniería
KW  - Corporate reorganizations
KW  - Reorganización de corporaciones
KW  - Industrial design
KW  - Diseño industrial
N1  - Includes index; Includes index; Reintroduction --; Introduction: the power of design thinking --t Part I. What is design thinking? Getting under your skin, or How design thinking is about more than style ; Converting need into demand, or Putting people first ; A mental matrix, or "These people have no process!" ; Building to think, or The power of prototyping ; Returning to the surface, or The design of experiences ; Spreading the message, or The importance of storytelling --; Part II. Where do we go from here? Design thinking meets the corporation, or Teaching to fish ; The new social contract, or We're all in this togeter ; Design activism, or Inspiring solutions with global potential ; Designing tomorrow-today ; Redesigning design
N2  - The subject of "design thinking" is the rage at business schools, throughout corporations, and increasingly in the popular press--due in large part to work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of design belong at every level of business
ER  -