how design thinking transforms organizations and inspires innovation Brown, Tim (Writer on industrial design) creator author. Katz, Barry author. text nyu 2019 2019 Revised and updated edition published 2019 monographic eng viii, 294 pages : illustrations. The subject of "design thinking" is the rage at business schools, throughout corporations, and increasingly in the popular press--due in large part to work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of design belong at every level of business. Reintroduction -- Introduction: the power of design thinking --t Part I. What is design thinking? Getting under your skin, or How design thinking is about more than style ; Converting need into demand, or Putting people first ; A mental matrix, or "These people have no process!" ; Building to think, or The power of prototyping ; Returning to the surface, or The design of experiences ; Spreading the message, or The importance of storytelling -- Part II. Where do we go from here? Design thinking meets the corporation, or Teaching to fish ; The new social contract, or We're all in this togeter ; Design activism, or Inspiring solutions with global potential ; Designing tomorrow-today ; Redesigning design. adult Tim Brown with Barry Katz. Includes index. Includes index. Organizational change Cambio organizacional Reengineering (Management) Reingeniería Corporate reorganizations Reorganización de corporaciones Industrial design Diseño industrial 658.4063 9780062856623 TOH 240401 20250825175045.0 u5505 eng