02443cam a2200397 i 4500 u5505 SIRSI 20250825175045.0 240401t20192019nyua er 001|0 eng d 9780062856623 (hardcover) TOH eng TOH rda OCLCO KSA IK2 VP@ BAB UAB NVT OCLCA UKMGB OCLCF OCLCA AUW YDX BDX DCT DLC clrauoh rda lccopycat 658.4063 23 Brown, Tim (Writer on industrial design), author. Change by design : how design thinking transforms organizations and inspires innovation / Tim Brown with Barry Katz. Revised and updated edition published 2019 New York : HarperBusiness, an imprint of HarperCollinsPublishers, [2019] ©2019 viii, 294 pages : illustrations. text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes index. The subject of "design thinking" is the rage at business schools, throughout corporations, and increasingly in the popular press--due in large part to work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of design belong at every level of business. Includes index. Reintroduction -- Introduction: the power of design thinking --t Part I. What is design thinking? Getting under your skin, or How design thinking is about more than style ; Converting need into demand, or Putting people first ; A mental matrix, or "These people have no process!" ; Building to think, or The power of prototyping ; Returning to the surface, or The design of experiences ; Spreading the message, or The importance of storytelling -- Part II. Where do we go from here? Design thinking meets the corporation, or Teaching to fish ; The new social contract, or We're all in this togeter ; Design activism, or Inspiring solutions with global potential ; Designing tomorrow-today ; Redesigning design. Organizational change. Cambio organizacional. Reengineering (Management) Reingeniería. Corporate reorganizations. Reorganización de corporaciones. Industrial design. Diseño industrial. Katz, Barry, author. 4086 4086 2026-03-12 00:00:00 35672006836 658.4063 B881c 2009 35672006836 1 2025-08-25 BOOK 0 ddc 0 0 COL_GRAL 0 BCOLCHAGUA BCOLCHAGUA 2024-04-01 2026-03-12 00:00:00 35672006824 658.4063 B881c 2009 35672006824 2 2025-08-25 BOOK 0 ddc 0 1 COL_GRAL 0 BCOLCHAGUA BCOLCHAGUA 2024-04-01