@book{1401,
	author = {Lamb, Charles W. and Hair, Joseph F.},
	title = {Fundamentos de marketing /},
	publisher = {Thompson,},
	year = {2006},
	address = {México :},
	edition = {4 edición.},
	url = {https://itmsp.museknowledge.com/UOH?qurl=https://libros-uoh.uoh.cl/ebook_2/Fundamentos-de-marketing}
}