@book{1019,
	author = {Lambin, Jean-Jacques. and Gallucci, Carlo.},
	title = {Dirección de marketing :},
	publisher = {Mc Graw Hill,},
	year = {2009.},
	address = {México, D.F. :},
	edition = {Segunda edición.},
	note = {Traducido de la segunda edición de Market-Driven Management. Strategic and operational marketing.},
	url = {https://itmsp.museknowledge.com/UOH?qurl=https://libros-uoh.uoh.cl/ebook/004422-Direccion-de-marketing}
}