TY  - BOOK
AU  - Blank,Steve
TI  - The four steps to the epiphany: successful strategies for products that win
SN  - 9781119690351
U1  - 658.812 
PY  - 2020///
CY  - New Jersey, USA
PB  - Wiley
KW  - Comercialización relacional
KW  - Productos Nuevos
UR  - https://itmsp.museknowledge.com/UOH?qurl=https://libros-uoh.uoh.cl/ESCUELADEINGENIERIA/PLANCOMUNDEINGENIERIA/The-four-steps-to-the-epiphany/
ER  -