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Schilling, Melissa A

Strategic management of technological innovation / Melissa A. Schilling - 7th. edition. - New York : McGraw-Hill, 2023 - xvii 349 páginas : illustrations.

Industry dynamics of technological innovation -- Formulating technological innovation strategy -- Implementing technological innovation strategy -- Index.

ISBN: 9781265073350

Subjects--Topical Terms:
Economía y Empresa
Business
Technological innovations--Management
New products--Management
Strategic planning

Dewey Class. No.: