Principles of marketing engineering /
Lilien, Gary L. 1946-
Principles of marketing engineering / Gary L. Lilien, Arvind Rangaswamy & Arnaud De Bruyn - Second edition. - State College : DecisionPro, 2013 - 263 pages : illustrations.
The marketing engineering approach -- Costumer value assessment and valuing customers -- Segmentation and targeting -- Positioning -- Forecasting -- New product design -- The marketing mix -- Harvesting value from marketing -- Resources & readings -- Subject index -- Company index -- Name index -- References.
9780985764807
Marketing--Engineering
Principles of marketing engineering / Gary L. Lilien, Arvind Rangaswamy & Arnaud De Bruyn - Second edition. - State College : DecisionPro, 2013 - 263 pages : illustrations.
The marketing engineering approach -- Costumer value assessment and valuing customers -- Segmentation and targeting -- Positioning -- Forecasting -- New product design -- The marketing mix -- Harvesting value from marketing -- Resources & readings -- Subject index -- Company index -- Name index -- References.
9780985764807
Marketing--Engineering