Vista normal Vista MARC Vista ISBD

Best, Roger J.

Market-based management : strategies for growing customer valueand profitability / Roger J. Best. - Sisth edition - New Jersey : Pearson, 2013. - xxiv, 552 pages : illustrations.

Includes index.

Includes bibliographical notes.

ISBN: 9780132848169

Subjects--Topical Terms:
Marketing.
Profitability.
Rentabilidad.
Marketing management.
Administración de comercialización.
Branding (Marketing).
Marca (Comercialización).

Dewey Class. No.: 658.8